Newsweek Recognizes Under Armour on Most Trustworthy Companies 2022 List
How does Under Armour differentiate itself from Nike via digital marketing? - ClickZ
Under Armour's viral campaign for the female market proved a winning strategy - The Washington Post
Under Armour pulls out of two major university sport deals | Financial Times
4 Ways Under Armour Grew To Steal Adidas' #2 Spot
Storytelling and Sports: Under Armour vs Nike (Part II) - Commetric
Under Armour shifts strategy to invest in product and brand
Under Armour Market Share Falling Off Cliff, Risks Losing to New Balance
Here's everything wrong at Under Armour
Inside Under Armour's Sales Scramble: 'Pulling Forward Every Quarter' - WSJ
Charting Our Path Forward
Under Armour Marketing Strategies in 2021: Rebuilding a Brand
Under Armour Struggling From Investigations, Coronavirus, Weak Demand
Under Armour invests in young athletes in wake of pullback from big-time college deals | Ad Age
The Under Armour Marketing Strategy - BrandonGaille.com
How Under Armour Lost Its Edge - The New York Times
Under Armour Target Market Segmentation & Brand Analysis – Audience Demographics, Marketing Strategy & Competitors - Start.io - A Mobile Marketing and Audience Platform
4 Ways Under Armour Grew To Steal Adidas' #2 Spot
Under Armour Releases 2021 Sustainability & Impact Report, Outlines New Strategic Framework, Goals, and Targets
Under Armour's challenge: reaching women
Under Armour (UAA) reports sales below Wall Street estimates
Under Armour launches first marketing campaign under new CEO Patrik Frisk - Baltimore Business Journal
1 Case study: Under Armour in Trouble Under Armour | Chegg.com
Under Armour's North America problem hasn't gone away
