![Brand identity - what does it mean? [Models + examples] | Smart Insights](https://www.smartinsights.com/wp-content/uploads/2021/02/Brand-identity-matrix.png "Brand identity - what does it mean? [Models + examples] | Smart Insights")
Brand identity - what does it mean? [Models + examples] | Smart Insights
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Figure 4 from The Nobel Prize: A 'Heritage based' Brand-oriented Network | Semantic Scholar
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The corporate brand identity matrix | SpringerLink
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